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What is SEO Anyway? How Can It Help?

You’ve probably heard a lot of talk about something called SEO, you know, search engine optimisation…
How it can help you grow your business online, get new customers, and so forth…
But what exactly is SEO? And why is it so helpful?

• When you are looking for a new business or service, what do YOU do?
  Do you look in the newspaper?
  Probably not!


• Do you look in the phone books?
  I don’t know about you, but I don’t even own a phone book anymore…


• You probably do what most people do, go to your computer, and search for it…


• You then click on one of the links on the first page…


• So how do these businesses get to the top of this page?
  You guessed it, through Search Engine Optimisation, or SEO for short…

Why your Business NEEDS SEO

• SEO creates visibility for your business. It GETS you noticed! When people search for your market, they’ll see YOU! It is as simple as that.


• SEO helps with consumer confidence. When a customer sees that your business is on top of the search engines, they will know you are indeed the “top” player in town.


• Leads from SEO are extremely valuable. After all, they have literally searched for your service! They know exactly what they want, and convert like crazy.


• SEO is cost effective. Especially considering the high value of the leads, SEO marketing is less expensive than many other marketing options.

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